Compliance
Built to be audited.
Consent, proof and the rules of every market we run, plus what we expect from the buyers we work with.
A reviewer reads a printed page under a desk lamp at night.
Where we start
A lead is only worth what its consent is worth. Without defensible consent it is a liability, and a funnel that misleads people stops working sooner or later. So the rules come first and optimisation second.
TCPA and written consent
Marketing calls and texts to mobile numbers that use an autodialer or an artificial or prerecorded voice need prior express written consent under the Telephone Consumer Protection Act. That consent must be signed (an E-SIGN electronic signature counts), must clearly authorise the specific seller and must say that agreeing is not a condition of buying anything.
Naming sellers after 2025
The FCC adopted a one-to-one consent rule in 2023, but the 11th Circuit vacated it in January 2025, so it never took effect. Even so, we name a seller or a short list at the moment of consent: consumers understand it, many buyers insist on it and it is easier to defend.
Opt-outs and revocation
Under FCC rules in force since 2025, people can withdraw consent by any reasonable means. We act on opt-outs quickly and pass them to buyers so the same source never contacts that person again.
Do Not Call and the states
Buyers scrub against the National Do Not Call Registry and their own lists. A number of states have their own telemarketing laws, the so-called mini-TCPAs, covering automated systems, calling hours and frequency. We set each programme to the strictest rule that applies in each state.
Proof on every record
Each record holds a timestamp, IP, user agent, page URL, the exact disclosure version and the sellers named. Where you need it, an independent consent certificate is captured at submission. Screenshots, disclosure text and records are available for audits on request.
Rules by market
| Market | Rules that bite |
|---|---|
| Auto Insurance | TCPA written consent; state producer licences; no unsupported savings claims |
| Health & Medicare | CMS TPMO disclaimer; no implied government link; TCPA consent; agent licences |
| Debt Relief | TSR advance-fee ban; state settlement licensing; TCPA |
| Personal Loans | TILA and Reg Z ad rules; ECOA; state lending licences; TCPA |
| Mortgage | RESPA Section 8; TILA, Reg Z and MAP rule; NMLS licences; TCPA |
| Auto Warranty | FTC Act deception rules; state VSC laws; TSR; no scare tactics; TCPA |
| Home Improvement | Contractor licensing; FTC truth-in-advertising; solar claim rules; TCPA |
| Home Services | Trade licensing; accurate service areas; call recording laws; TCPA |
| Legal | State bar ad rules; no fee-splitting; attorney-advertising labels; TCPA |
| Education | Title IV incentive-compensation ban; ED misrepresentation rules; FTC; TCPA |
| Pay-Per-Call | Vertical rules on every call; recording consent; TCPA and TSR; STIR/SHAKEN |
Handling data
Lead data travels only over encrypted connections, is open only to the people who need it and goes only to the recipients named in consent. Personal data is never sent by email.
What we ask of you
- Contact people only for what they agreed to
- Scrub DNC lists and respect calling hours
- Hold the licences your product needs in each state
- Honour opt-outs and send them back to us
- Never resell leads without our written permission
Put us on a short leash.
Tell us the market, the states and how you take delivery. You get a written test back: caps, filters and return terms.
Start a capped test →