Lead quality signals that actually predict a good conversation
Five layers of signals a buyer can check, from the record itself to consent, behaviour, intent and outcomes, and how to turn them into a feedback loop.
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Field notes for people who buy leads.
Consent, quality and delivery, written for buyers and affiliate networks. General information only, not legal advice.
Debt relief and the TSR advance-fee ban: a primer for lead generators
How the Telemarketing Sales Rule treats debt relief calls, when fees may be collected, the required disclosures, and what that means for ads and transfers.
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Medicare TPMO marketing basics for lead and call buyers
The CMS rules that shape Medicare Advantage and Part D lead generation: the TPMO disclaimer, call recording, scope of appointment, data sharing and the enrollment calendar.
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How to test a new lead publisher without risking your programme
A nine-step framework for networks and direct buyers: compliance review, traffic disclosure, written filters, returns, caps, measurement, feedback, audits and stepped scaling.
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Seller-specific consent after the one-to-one rule: what buyers should still ask
The FCC's one-to-one consent rule never took effect, but the TCPA's consent requirements did not change. What a defensible consent record looks like and the questions to put to any publisher.
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Ping-post, direct post and live transfer, explained for buyers
How the three main lead delivery models work, what each means for pricing, consent and speed to contact, and the questions to settle before launch.
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Tell us the market, the states and how you take delivery. You get a written test back: caps, filters and return terms.
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